Skip to content
How-to's and Insights
Monthly marketing analytics is about reviewing all your channel data eg. GA4, Google Ads, Search Console, Facebook, email and reviewing what’s working and what’s not.
There are 5 key changes to 2026 Marketing. While mostly driven things outside your control like the economy and AI, there are things you can do to keep pace and take advantage of these changes.
GA4 is Google’s free analytics tool that sits on your website and provides you with data on where traffic came from and what those visitors did on your website. It provides you with visibility over the impact of your marketing efforts.
Shopify analytics has some useful reports to help you understand best opportunities to optimise and improve your marketing. But it does have some gaps. Read on to learn how to get the most out of your shopify analytics.
Social Media Metrics that matter for Small Business Social media can be a powerful tool for small businesses, but to make it work, you need to know what metrics to track, why they matter, and how to action the insights you gain from them. Table of Contents Social Media Metrics […]
How Much Traffic Is Your Website Getting, and how to tell if it’s good or bad? Ever wonder how much traffic your website getting?? And can you use this information to help improve your marketing? Let’s dive into your Google Analytics to find out! Table of Contents How Much Traffic […]
Master Your Metrics: A Step-by-Step Guide to Automating Google Analytics Reports with Looker Studio for Small Businesses Automating Google Analytics reports is a way to help you make more informed decisions to grow your business. By automating your reports, you save time in the compiling of data. You can then […]
Making use of productivity Apps for your small business can help you get much more done in your day. As a small business owner wearing many hats, efficiency is key to success and there are a plethora of productivity apps designed to streamline your tasks and make your life easier. We’ve selected them based on affordability and efficiency potential, with the small business owner who DIY’s their marketing.
Is Grammarly Premium worth it for a small business? Is Grammarly Premium worth it for a small business? To answer this question, we need to explore what it is capable of and how a DIY marketer or small team might use it and, hence, get value from it. Table of […]
How to market your business: a list of ideas and possibilities Understanding how to market your business as a small business is never about just one thing. It is always a series of touch points or activities take your audience through the decision-making process. Table of Contents How to market […]
I need help with
Useful downloads
Join our regular fortnightly updates - regular articles and resources to help you DIY your own marketing
Thanks for subscribing! Please check your email for further instructions.