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Ads case study on spending money on ads with the wrong channel mix and lack of transparent reporting, plus tips on how to audit your own ads.
How to write content for your business efficiently when you’re not a writer. Tools, tips and a process to get the words out of your head and into your marketing!
Lego have launched their own social media platform which provides some key lessons on how to effectively use social media. The platform for young kiddies, speaks directly to the children, as well as to the secondary audience, their parents. They were clever in answering all the questions upfront, in a language that resonated with both the kids and their parents, as well as creating a simple interface that made it easy for the kids to work out and start using quickly.
For small business, one of the great trends that is very much in favour of small business is the explosion of cloud based, hosted or online services that are now available. It gives the smart business owner the opportunity to get ahead of their competitors and have access to online tools and functionality that used to only be available to those companies with large IT budgets.
Anyone in business online is always looking for the most effective way to bring more qualified customers in the digital door. Some simple rules around understanding the best place, time and offer can make a huge difference.
If you’re wanting a way to promote your small business for free then LinkedIn may be an option for you to consider. LinkedIn is a complicated beast. It wears many hats. It’s not just for touting your resume when you’re looking for a job. Follow me on a my sugar induced explanation of how to use LinkedIn to market your small business for free.
I went shopping at three of my favourite stores this week online. I dreamt big and racked up a couple thousands of dollars of purchases, some shoes (for myself and my dog), a poncho and and glitzy iphone cover. Then I abandoned them, hoping they would care enough to chase after me. They didn\’t. What a missed opportunity.
It’s easy to increase your discoverability by the search engines to increase your search rankings simply by telling them where you are and requesting regular revisits to update their index of your site.
Website loading speed matters because a) people do not have any patience for slow loading website and b) Google only ranks those sites that load fast. How to test your website speed and what can you do to control the speed?
Knowing what to ask your web developer as part of your brief to them can save you a lot of grief and disappointment by making sure you get some web fundamentals addressed as part of your initial website build. Both you and your developer will be glad.
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