Is Grammarly Premium worth it for a small business?
Is Grammarly Premium worth it for a small business? To answer this question, we need to explore what it is capable of and how a DIY marketer or small team might use it and, hence, get value from it.
- Is Grammarly Premium worth it for a small business?
- High-level assessment of Grammarly Premium
- Grammarly Free
- Grammarly Premium
- What apps does Grammarly work with?
- Is Grammarly Premium worth it when it comes to helping with marketing?
- What are the alternatives to Grammarly Premium?
- Final assessment on whether Grammarly Premium is worth the money
Firstly, what is Grammarly? Grammarly is a tool that checks your content for spelling, grammar, punctuation, tone, style, consistency and more.
Grammarly offers both free and paid plans. The premium plan offers over 400 checks and features, such as tone, word choice, subject-verb agreement, sentence structure, plagiarism and citations.
High-level assessment of Grammarly Premium
As a small business owner marketing your business, your content is one of your most important assets. You need to ensure that it is well-written, error-free, and engaging to your audience. Grammarly can help you achieve all of these goals. But do you need the premium version?
Let's explore the functionality of Grammarly to understand if the Premium plan is worth it.
First up, what can Grammarly do for free? It offers:
- Grammar checking: Grammarly Free can identify and correct common grammar errors, such as subject-verb agreement, pronoun usage, and tense consistency.
- Spelling checking: Grammarly Free can identify and correct misspelled words.
- Punctuation checking: Grammarly Free can identify and correct punctuation errors, such as missing commas and misplaced periods.
- Vocabulary enhancement suggestions: Grammarly Free can suggest more interesting and varied vocabulary choices to help you improve your writing style.
- Tone detection: Grammarly Free can detect the tone of your writing and provide suggestions for improving it for your specific audience.
Grammarly Free is good at the basics and identifying where there might be an issue with the grammar, clarity, tone and style. But it does not provide the suggested changes, which makes it super powerful as a tool, particularly for those who are not professional writers.
For Grammarly Premium, the following features are available:
Plagiarism detection: Grammarly Premium can scan your writing for plagiarism against a database of over 16 billion web pages and scholarly articles. This can help you to avoid unintentionally plagiarising other people's work.
Vocabulary enhancement: Grammarly Premium can suggest more interesting and varied vocabulary choices to help you improve your writing style.
Sentence variety suggestions: Grammarly Premium can suggest ways to improve the variety of your sentence structure, making your writing more engaging to read.
Tone detection and suggestions: Grammarly Premium can detect the tone of your writing and provide an alternative way to improve it for your specific audience.
Style guide creation: Grammarly Premium allows you to create and share a style guide with your team, ensuring everyone writes consistently.
Team collaboration features: Grammarly Premium allows you to share your writing with your team for feedback and collaboration.
One more feature for consideration is their inbuilt AI content generated. This is available to both the free and premium plans as of today (October 2023).
Here is a comparison of the features of Grammarly Free and Grammarly Premium:
Grammarly Free
- AI content generation
- Grammar checking
- Spelling checking
- Punctuation checking
- Vocabulary enhancement suggestions
- Tone detection
- Word count
- Readability checker
- Plagiarism checker (Limited checks per month)
- Plagiarism Detection
- Tone suggestions (Limited)
Grammarly Premium
- AI content generation
- Grammar checking
- Spelling checking
- Punctuation checking
- Vocabulary enhancement suggestions
- Tone detection
- Word count
- Readability checker
- Plagiarism checker
- Limited checks Unlimited
- Plagiarism Detection
- Tone suggestions
- Style guide creation
- Team collaboration
What apps does Grammarly work with?
Is Grammarly Premium worth it? It will also depend on which apps you use. Grammarly works with a wide variety of apps, including:
- Google Docs
- Microsoft Word
- Evernote
- Gmail
- Outlook
- Slack
- WordPress
If you install the browser plugin, it will also work in many browser apps, as listed above.
Grammarly has a mobile app available for iOS and Android devices. With the mobile app it will check your writing for grammar, spelling, punctuation, and other errors as you write.
Is Grammarly Premium worth it when it comes to helping with marketing?
Grammarly Premium can help you with marketing in several ways, including:
- Improving the quality of your content: Grammarly Premium may assist to improve the quality of your content by catching grammar, spelling, and punctuation errors. This can make your content more professional and credible to your audience.
- Creating a consistent brand voice: Grammarly Premium's style guide feature can help you create a consistent brand voice across all your marketing materials. This can make your brand more recognizable and trustworthy to your customers.
- Improving your SEO: Grammarly Premium can help you improve your SEO by suggesting relevant keywords and phrases to include in your content. This may assist content to rank higher on search engines, making your content more discoverable.
- Getting ideas and AI-generated content: while there are many tools out there, the Grammarly AI inbuilt means you can use one tool for all your content generation and editing needs.
What doesn't Grammarly Premium do well?
Grammarly Premium is a powerful tool, but it could be better, and whether it is worth it may hinge on what it doesn't do well. Here are a few things that it doesn't do well:
It can't detect all types of errors. Grammarly Premium is very good at catching grammar, spelling, and punctuation errors. Still, it can't detect all types of errors, such as logical errors or factual errors.
It can sometimes make suggestions that don't sound natural. Grammarly Premium's suggestions are usually helpful, but sometimes, it can suggest changes that need to be more natural or that make your writing less clear.
It's not a substitute for a human editor. Grammarly Premium is a great tool for catching errors and improving your writing style. Still, it's not a substitute for a human editor. If you need your writing to be perfect, you should still have it edited by a human before you publish it.
What are the alternatives to Grammarly Premium?
Some alternatives to Grammarly Premium are just as good. Some of the best alternatives include:
- ProWritingAid
- Hemingway Editor
- Ginger
- Readable
- Sapling
- SEOpressor Connect
These alternatives offer features similar to Grammarly Premium, such as grammar checking, spelling checking, punctuation checking, plagiarism detection, and style guide creation. Some of these alternatives also offer additional features, such as tone detection and suggestions, synonym suggestions, and readability analysis.
The best grammar tool will depend on your specific needs and budget. Suppose you need a comprehensive grammar checker with all the bells and whistles. In that case, ProWritingAid is a good option. If you want a more affordable option, then Hemingway Editor or Ginger are good choices.
Here is a brief overview of each alternative:
ProWritingAid is a comprehensive grammar checker and writing assistant that offers a variety of features, including:
- Grammar and spelling checking
- Punctuation checking
- Plagiarism detection
- Style guide creation
- Tone detection and suggestions
- Synonym suggestions
- Readability analysis
ProWritingAid is available as a web app, desktop app, and browser extension. It also offers a free trial.
Hemingway Editor is a free online grammar checker. It has a focus on improving the readability of your writing. It highlights complex sentences, passive voice, and adverbs, making it easy to identify and fix areas where your writing can be improved.
Hemingway Editor is a good choice for people who want to improve their writing style and make their content more readable.
Ginger is a grammar checker and writing assistant that offers a variety of features, including:
- Grammar and spelling checking
- Punctuation checking
- Plagiarism detection
- Tone detection and suggestions
- Synonym suggestions
- Translation
- Text-to-speech
Ginger is available as a web app, desktop app, and browser extension. It also offers a free trial.
Readable is a free online grammar checker that focuses on readability. It analyses your text and provides suggestions for improving the clarity, conciseness, and overall readability of your writing.
Readability is a good choice for writers who want to improve the readability of their content.
Sapling is both a grammar checker and writing assistant that integrates with Outlook, Chrome, and Google's suite. It offers a variety of features, including:
- Grammar and spelling checking
- Plagiarism detection
- Tone detection and suggestions
- Snippet creation
Sapling is a good choice for businesses and individuals who want to improve the quality of their communication.
SEOpressor Connect is a content optimization platform that offers a variety of features, including:
- Grammar and spelling checking
- Plagiarism detection
- SEO analysis
- Content ideation
- Content optimization
SEOpressor Connect is available as a web app. It also offers a free trial.
If you are interested in other AI tools that may assist you with your small business marketing we have a handy list that is vetted with small business (and budgets) in mind.
Final assessment on whether Grammarly Premium is worth the money
Is Grammarly Premium worth it? It comes down to what a small business will use it for and the value you would attach to these functions.
Primarily, it is about providing content editing and refinement, whether for your social media posts, blogs, or emails, that are free of errors, engaging, and easy to understand. There is also an element of managing your brand and reputation by avoiding embarrassment with errors in your marketing materials before they are published.
Is Grammarly Premium worth it depends on your needs. If you're looking to clean up your writing, the free plan will probably suffice. However, if you're a business needing error-free, clean and consistent content, Grammarly Premium is an absolute must.
