Marketing Coach for Small Business
Do you need to take your marketing efforts to new heights but not sure how?
Or are you not sure what marketing will deliver the best results?
MARKETING COACH DEFINITION:
A marketing specialist that will help you close the gap
between where you are now and
gain the strategic input, expertise and upskilling you need to
master the marketing needed to grow your business
Most small business owners are not professional marketers. Yet, it’s a key activity you must do to make your business grow and succeed.
The Online Fix takes a truly collaborative approach to marketing coaching to ensure you can transform your business and master your marketing.
The Online Fix can help with:
- Strategic direction and marketing plan, mapping out a clear plan to achieve your goals
- Brainstorming ideas and providing critical expert feedback on your marketing materials
- Analysing your marketing data to understand where to focus attention for best outcomes
- The nitty gritty details like marketing campaigns and content planning with ideas, tools, processes and feedback
- Upskilling where needed so you can optimise and ensure results
- Accountability and tracking to help clear the path to achieve your business goals.
What do you need help with?
Zero in on what you need to succeed. Each coaching plan is personalised by creating a program aligned to achieving the goals you set for your business.
🎯 Strategic Direction and Actionable Marketing Plans
Transform your marketing efforts with a cohesive marketing plan based on your customers' purchasing behaviour. This will ensure we identify the key digital touchpoints, information and transaction points to create a marketing program that converts successfully.
We'll collaborate to develop a practical, actionable marketing plan aligned with your customer journey and make informed decisions to execute strategies that resonate with your target audience.
💡 Content Mastery:
Idea generation, content planning, execution or feedback and optimisation, we will help you nail the content you need to sell successfully. We can work on an overall campaign and content calendar or just your social media, or maybe it’s about putting in place all of the key nurture sequences to help improve your conversion and retention rates.
Just social media? We will guide you through the intricacies of platform selection, content creation, and audience targeting. From crafting engaging posts to utilising the latest trends and tools to leverage the current algorithm biases, we empower you to build a compelling social media presence.
Want to focus on SEO? Search Engine Optimisation, from keyword strategy to implementation and ongoing tracking and improvement. We can assist with keyword strategy development, content strategies to support your strategy as well as on page optimisation and linking techniques.
💻 Website Conversion Optimisation
Increase the number of converting visitors to your website. We'll work on optimising your site for conversions, implementing best practices, and setting up foolproof conversion tracking to gain increases in lead generation and customer acquisition. Leveraging your website analytics, as well as using A/B testing and user behaviour analysis, areas of improvement will be identified to deliver data-driven solutions.
🔥 Paid Ads Domination
Paid advertising strategy, set up and performance, from Google search, shopping or video ads through to cross-platform strategies that incorporate Facebook, Instagram, LinkedIn or TikTok.
In our paid advertising coaching sessions, we focus on maximising your spend to ensure it’s profitable and yields the best results. We cover crafting compelling ads, optimising copy, and choosing the right platforms like Google, Facebook, and Instagram. We demystify audience targeting, ad set up and budget management. Our coaching ensures you grasp ad analytics, empowering you to make data-driven decisions. By the end, you'll have the skills to launch and optimise campaigns for impactful results.
📊 Performance Reporting and Insights
Act like the boss with the right reporting and insights to improve month-on-month to reach your goals. This helps to keep you accountable and focused on the right activity. To help you achieve this we will design for you a comprehensive dashboard for performance reporting to empower you with the right information to know what's working and what needs improvement.
👊 BONUS: Upskilling and Knowledge to be the Boss
As part of the 10X program coaching program, we will set up a tailored reporting dashboard in Google's Looker Studio so that you receive a monthly report on performance report drawing in insights from analytics (website, email, socials, ads etc).
We want to empower you with the knowledge you need to manage and optimise your ongoing marketing and effectively manage hired experts.
The goal is to set you up to be constantly optimising and improving. By looking at what's working and what's not, you can then be taking action with data-driven insights to focus your attention to be maximising and improving your results.
What Sets Us Apart and Why You Should Book In with Us now?
🌟 Proven Results:
Backed by glowing reviews, our practical and results-driven approach has empowered hundreds of small businesses to thrive in the digital landscape. Browse our Google reviews.
🤝 Collaboration and accountability
As part of our coaching engagement, we will develop a custom reporting dashboard from your website analytics and any other data (e.g. Email, search, or paid ads) so that you have automated monthly reports delivered to your inbox showing you the latest results from your marketing efforts. This helps to keep you accountable. We also roll our sleeves up and offer you editing and review of collateral and materials, as well as providing templates and frameworks, plus strawmen to ensure you get the work done.
💬 Straightforward Expertise:
Known for our no-nonsense, straight-talking approach, we will cut through the noise to deliver actionable strategies that bring tangible results.
Our 10x Marketing Coach Package
Ready to change from a 'small business' to 'successful business'?
If you know that the current state of play for your business is not where you want to stay, then mastering and excelling at marketing your business is key. Anyone can become a marketing master.
It's not about being brilliantly creative or super analytical. It's about having a systematic approach, and then committing to putting your action plan into play.
Get started with mastering your marketing (and becoming a successful business!!!)
The 10x Marketing Coach Package is a comprehensive marketing coach program. It is completely tailored to your needs. Together, we set clear objectives, create a strategic plan, and provide hands-on support to ensure you execute the plan effectively.
Included in the 10X Marketing Coach Package
- Strategic action plan based on your goals
- Reporting Dashboard based on your website analytics and any other relevant and accessible data in Google's Looker Dashboard
- 10 hours one-on-one collaboration sessions
- Feedback, review and editing of marketing collateral as needed for the duration of the engagement
- Action tracking dashboard to track activity and status and transcripts from each session for your later reference.
Find out if this is what you need with a free 15-minute consultation.
Cost: $1,450 plus GST
Want a DIY approach to the Best Marketing Year Yet for Your Business?
We've put together a workbook that is designed for small business owners to really understand where to put their focus.
This workbook provides a step-by-step process to identify and remove the barriers to growth and empower you to nail your marketing (and sales goals!) for the coming year.
Just need an hour of expert input?
🕒 One-Hour Solution Sessions:
Need a quick session to get expert advice, troubleshoot challenges, and gain actionable insights in just one hour.
Cost: $150 per hour plus GST
Who will be your coach?
Kirri Romero, the lead digital strategist and principal consultant, has over 25 years of experience working in marketing and has hands-on experience with all facets of online, creating successful online experiences working in a variety of industries, from finance to education, food, fashion and health industries. She is a top-rated mentor for the ASBAS program, and provides you with a breadth of experience. Learn more about Kirri.
Ready to Transform Your Marketing Game?
Marketing works best when you focus on what matters and put it into action!
Let us help you nail your marketing with strategic and practical support to know what to do - and get the work done.
Experience the power of personalised coaching and build a thriving business!
PS: YOU MAY QUALIFY FOR GOVERNMENT SUBSIDY
Kirri Romero is a trusted mentor and workshop strategist for the Government Small Business Advisory Service which is currently heavily subsidising the cost of a solutions session with Kirri. Instead of the usual $150 fee for 1 hour fee, it is only $110 for 3 x 1 hour sessions.
About the Digital Solutions Program
Digital Solutions - Australian Small Business Advisory Services is critical in supporting small businesses by delivering high-quality, tailored information across metro and regional Victoria. Join the Digital Solutions program for a one-off package fee of $110. This membership provides access to attend workshops on business topics such as social media, websites and selling online, business branding, content and design, and online marketing. Program members can also access one-on-one mentoring with expert mentors and upskill by undertaking online courses. Please note that Victorian small businesses must be for-profit with an active ABN and have under 20 FTE employees to participate in this program.