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Your marketing results in plain English
Marketing reports, insight and action
For Australian business owners who are brilliant at what they do and ready to stop guessing whether their marketing is working.
You’ve built something real.
A business that runs on your expertise, your reputation, your hard work.
You’re spending money on marketing.
Ads, email, maybe SEO/GEO or social. You have people doing the work.
Reports arrive at the end of the month.
And yet you find yourself wondering is any of this working? Not because you’re not smart enough to figure it out. But because you’re busy doing the actual work of your business and, well, marketing metrics aren't your expertise.
Your marketing vendor reports on their results.
Using their templated reports, using their own definition of success. The reports don't really tell you anything that makes sense. If you've got mulitple reports, then they're all different - Google Ads, Meta Ads, email, socials, SEO/GEO.
You're not understanding:
- Which marketing channel is most effective and cost-efficient?
- Which marketing is actually driving revenue or is it a combination?
- Which campaigns are working and which are quietly burning budget?
- Am I getting a return on what I’m spending, or just activity?
- What should I actually focus on next?
- What questions should I be asking?
This isn’t a you problem. It's a visibility problem.
Most marketing reports are designed to show activity, not give you answers. And there’s another layer most people don’t realise: if your agency manages your ad accounts, you may not even own your own marketing data. You could be flying completely blind and not know it.
Take control. Know what you need to know.
Drive better marketing decisions.
Marketing Diagnostic
One focused hour. I review your marketing reports and give you a clear picture of what the report says (in terms of those key money moments), what you should do next, questions to ask. No obligation to go further. You leave knowing exactly where you stand with a set of recommendations.
Your marketing. One dashboard. In your language.
Stop gathering data and start using it. Your custom Looker Studio dashboard pulls all your marketing channels into one view, automated and delivered to your inbox weekly, monthly, or quarterly.
Built around your money moments and the language that makes sense to you. Not your agency's metrics. Not a generic template. Yours.
It gives you a single place to see what's actually happening across all your marketing and a way to sense-check the reports your agencies and freelancers send you.
Monthly Marketing Clarity
Every month, I compile your marketing dashboard (designed for your money moments and language), meet with you to walk through what it’s showing, and give you clear priorities for the month ahead. What to keep, what to stop, what to change. Campaign planning, accountability, direction.
You stay focused on running your business. I keep you focused on the marketing decisions that actually move the needle.
“You’ve built something worth measuring properly. Let’s make sure you can see it clearly. Let's see how far you can take it!”
Hi, I’m Kirri.
I’m a senior marketer with 25 years in digital. GA4 certified. Melbourne-based. I work with business owners who are experts in their field and want someone they can trust to make sense of their marketing data without it becoming another job.
I’m the independent eye that sits above it all, giving you clarity on the money moments so you can have a clear picture to ask the questions a senior marketer would ask. What’s working? What’s quietly burning budget? What should you scale?
25 years in digital marketing. GA4 certified. Melbourne-based. Independent - not tied to any platform or agency.
