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Marketing Upskilling
Practical, plain-English marketing guidance for business owners who want to get better at this, not just outsource it forever.
Whether you need help thinking through your marketing strategy, making sense of your data, or getting confident with a specific channel or tool — this is hands-on, tailored to your business, and focused on getting things done.
One-on-One Upskilling Sessions
A focused hour built around your business and your specific challenge. Not generic advice but specific, practical, and actionable.
Before we meet, I review your current situation — your website, your channels, your reports, whatever is relevant to the session. That prep work means the hour is spent on solutions, not establishing context.
These sessions work well for:
- Understanding what your marketing data is actually telling you
- Getting an independent read on whether your current marketing is working
- Working out where to focus your time and budget
- Reviewing a specific channel ie ads, email, SEO, social and knowing what to improve
- Talking through a marketing decision you’re stuck on
- Getting a second opinion before you brief an agency or hire someone
- Upskilling your knowledge to effectively manage and direct your marketing program and agency or freelancers.
What’s included:
- Pre-session review of your materials (website, reports, accounts whatever’s relevant)
- 60-minute session via Zoom
- Notes and recommended actions sent within 48 hours
Come with a specific question or challenge. You’ll leave with clear direction on what to do next.
Cost: $170 plus GST for one hour or $1450 plus GST for 10 x 1 hr block.
Workshops for Business Communities
Practical, interactive digital marketing workshops for small business communities across Victoria. Delivered in person or online, each session is designed to be immediately useful — participants leave with action worksheets, templates, and a clear next step for their own business.
Each workshop is tailored to the audience in the room, drawing on real business examples and current tools. No slides full of theory. No endless videos. Just practical, plain-English upskilling that translates into action.
Topics covered in the 2026 program:
Marketing strategy and planning
- Digital marketing trends: what actually matters in 2026
- Stop spinning your wheels — grow strategically
- Starting from scratch: how to market your small business online
Analytics and data-driven marketing
- Using analytics to drive smarter marketing decisions
- GA4, Looker Studio, and the metrics that actually matter
Social media and content
- Social media strategy for 2026: AI, community, and conversions
- Social media channel deep dives — LinkedIn, Instagram, Facebook, Pinterest
- Creating strategic content to grow your business
- How to create short-form video
- Canva with AI: smarter, faster content creation
Advertising
- Meta advertising — how to get the most out of your ads budget
- Getting started with Google Ads for profitability
- Sales and holiday season campaigning
Website and search
- Web mastery: how to build a website to grow your business
- SEO → GEO: optimising for AI and local search
Email marketing
- Creating an effective email program
AI tools and productivity
- Harnessing AI tools to market your small business
- Apps to buy you time and get more done
- Trust, privacy, and authenticity in the AI era
Workshop format:
- Duration: 1–2 hours depending on topic
- Delivered in person or online
- Includes actionable worksheets and templates
- Real business examples drawn from the room where possible
- Optional follow-up office hours session available ie. a group Q&A held one week after the workshop for participants to troubleshoot and apply learnings
- Optional one-on-one strategy sessions available as an add-on
Workshops are available to councils, industry associations, business networks, and community organisations running small business programs across Victoria. Pricing and availability on request.
Not ready for a conversation? Start here.
The Best Marketing Year Yet workbook is a free step-by-step resource for small business owners who want to get clear on where to focus their marketing — without spending a cent.
It walks you through identifying where your biggest growth opportunities are, what’s getting in the way, and how to build a practical plan for the year ahead.
What sets us apart and why you should book in now?
Backed by glowing reviews, our practical and results-driven approach has empowered hundreds of small businesses to thrive in the digital landscape. Browse our Google reviews.
Ready to change from a 'small business' to 'successful business'?
If you know that the current state of play for your business is not where you want to stay, then mastering and excelling at marketing your business is key. Anyone can become a marketing master.
It's not about being brilliantly creative or super analytical. It's about having a systematic approach, and then committing to putting your action plan into play.
Who you’re working with
Kirri Romero has 25+ years of experience in digital marketing across industries including finance, education, food, fashion, and health. She’s a GA4 certified consultant, an ASBAS mentor, and has delivered digital marketing training to more than 500 small businesses across Victoria including programs for Knox City Council, Nillumbik Shire Council, and BNLLEN.
Her approach is practical, plain-English, and grounded in what actually works, not theory or trends for their own sake. Whether it’s a one-on-one session or a room full of business owners, the goal is always the same: leave with something you can actually use.
Melbourne-based. Available online Australia-wide.
