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SEO Tools – Get started with DIY SEO

The basic tenets of good SEO (using SEO tools to work out which keywords)

  1. Have absolutely great content that matches the keywords/keyword phrases that you want to rank for
  2. Make sure the website has all of the factors checked so that Google won’t rank you down. Make sure your site is:
    a.    Be speedy and quick to load
    b.    Be mobile responsive
    c.    Make sure the important web page elements (H1 tags, description etc) feature your key word/s
    d.    Make sure your content reads naturally and is a good experience for your visitors. Don’t ‘keyword stuff’ – ie. don’t over do it or Google will penalise you
    e.    Include internal and external links on the page. Google likes when you give your visitors a chance to continue their journey
    f.    Great on site experience with good time on site times and acceptable bounce rates.

Keyword Research SEO Tools

To help you get started, the following are a bunch of tools that will give you a leg up with your DIY SEO efforts.

Keywords Everywhere Chrome plugin

Keywords Everywhere is a plugin that provides great information at a very cost-effective price. You need just $10 credit and you get the search volumes, competition and Cost Per Click (for advertising) within the browser as you search. It also provide related search terms. Super powerful and low cost given that most tools in the SEO Tool market are very expensive.

If you’re using Chrome, the incognito feature will allow you to do a ‘neutral’ search without any of your preferences and information influencing the results. You can see who is ranking for what keyword but also pay attention to the drop down ‘predictive search’ at the bottom of the page, where you will see more ‘suggested search terms’.

Google also displays other ‘questions’ that people have searched for. Alas no volumes (but if you're using the above Keywords Everywhere you will be able to see volumes).

Google Adwords Keyword planner

This is probably the best tool you can use to identify the best keywords to base your search campaign on, as well as the volumes of people actively searching for it. If you’re going to do some paid search as well, this is good for giving you a high level guide on how much you will need to bid to appear in the top three, page one results. This information does not translate accurately across to the organic paid search territory.


Technical Site SEO Tools 


Yoast is a great SEO tool for WordPress. If you have a WordPress site it will guide you through the process of making sure you have all of the right keyword information in place.

Good alternatives to Yoast are RankMath and AIOSEO. The free versions go a long way.

Google’s Search Console

An essential for understanding how Google sees your site is the SEO tool Google's Search Console. The webmaster account will show how Google has indexed your website and any errors that it encountered.

Googles developer Speed test

Another SEO tool is Google's Developer Speed test which will tell you how Google rates your site in terms of speed but also usability and other factors that will impact on how well they will rank your content in the search results.

Google Analytics

Within your analytics under acquisition, you can display the search keyword report which will show you some of the keyword terms that people have used to arrive at your website.

Google SERP Snippet Optimizer Tool

Another freebie from Google that allows you to see how your page will look as a 'search result'.


SEO Site Checkup

This website has a great range of tools that cover everything from whether your H1 / H2 tags are in place correctly, through to a broken links test. My favourite is the SEO site audit which gives you a ranking and a list of tips and to do’s to improve your ranking. They have a heap of other useful free tools to use as well!

Local business check up

If you’re a business that is ‘local, then check out the free Moz tool that will give you a wealth information on how you rank on the local index online.

Another aspect of doing your own SEO is to build up the number of links from other website that link to your website.
This is one of the most difficult tasks, however, you can get ideas directly from your competitors.
Use the following to look at the sites that rank for a particular word and look at what links they have. You may be able to approach the same companies / websites or just take them as ideas for yourself.

Content writing SEO tools

Content is essential to ranking on the search engines. The following are tools to help you write content that is keyword optmised.
ChatGPT and other chatbots
AI Chat bots are a great way to get content written for an article or blog. Use ChatGPT to establish a content outline, and then to draft the sections of your article. A good tip for when using a chat bot is to always check for accuracy and cross reference with the top ranking content to see what might be missing that you can add.
Alternatives to ChatGPT are Bing Chat and Google's Bard.
Jasper is another tool that has an AI trained in SEO writing but it starts from US$39 per month.
Don't be frightened to give SEO a go yourself. With the help of these tools, you will be surprised how much you can achieve yourself.

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