Tools to Research your market and audience

It’s impossible to create a good marketing plan without understanding the people you are selling to.

This is a list focused on tools helpful and accessible to small businesses that want to deepen their understanding of their market as well as researching the digital behavior of their customers to feed into your marketing plan.

P.s. if you haven’t started your marketing plan as yet, take a look at our Marketing Plan Template that this specific to small business owners – helping you to focus on what will matter most to make your marketing effective.

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