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Usability & Conversion

Usability & Conversion tips and tricks designed to help small business owners increase their conversion rates.

Marketing KPI Examples suitable for a Small Business

Marketing KPI Examples suitable for a Small Business

Marketing KPI Example suitable for small business without being overloaded with unnecessary detail. Use a lean approach that focuses your attention on what matters most to help improve your marketing.

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What lego can teach us about digital marketing

Can Lego Teach Us Something About Social Media?

Lego have launched their own social media platform which provides some key lessons on how to effectively use social media. The platform for young kiddies, speaks directly to the children, as well as to the secondary audience, their parents. They were clever in answering all the questions upfront, in a language that resonated with both the kids and their parents, as well as creating a simple interface that made it easy for the kids to work out and start using quickly.

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