The Online Fix 
GA4 is Google’s free analytics tool that sits on your website and provides you with data on where traffic came from and what those visitors did on your website. It provides you with visibility over the impact of your marketing efforts.
The importance of owning your own marketing data (with GA4) Read More »
Shopify analytics has some useful reports to help you understand best opportunities to optimise and improve your marketing. But it does have some gaps. Read on to learn how to get the most out of your shopify analytics.
How to grow your e-commerce business using Shopify Analytics Read More »
Social Media Metrics that matter for Small Business Social media can be a powerful tool for small businesses, but to make it work, you need to know what metrics to track, why they matter, and how to action the insights you gain from them. What matters to you as a business will also change as
Social Media Metrics for Small Business – What to Track and How to Take Action Read More »
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