About Kirri Romero & The Online Fix

I'm Kirri — a GA4 specialist and senior marketer based in Melbourne. I help small to mid sized businesses get their analytics working properly, understand what their data is telling them, and make better decisions with it.

That sounds straightforward. In practice, it's rarely simple,  which is why most businesses are still guessing.

The problem I kept seeing

After 25 years working across digital marketing, I kept running into the same situation.

Business owners spending real money on marketing across multiple channels (Google Ads, Meta, email, SEO) getting different reports from each vendor, all claiming success, none of them agreeing. And no way to know which one to believe.

The tracking was either broken, incomplete, or set up by someone who understood the technical side but not the business. The dashboards, if they existed at all, were showing the wrong things. And nobody was sitting down with the data and asking the questions a marketer would ask.

That gap between having data and actually using it is what The Online Fix is built to close.

Background & credentials

25+ years in digital marketing across finance, education, retail, food, fashion, and health. I've worked on both the agency and client sides, which means I understand what it's like to be the person accountable for results, not just the person doing the work.

• Google Analytics 4 Certified (GA4)
• Google Ads Search Certified
• Australian Marketing Institute (AMI) member
• Top-rated mentor, ASBAS Digital Solutions program
• Melbourne-based, same timezone, same business context

How I work

I work with a small number of clients at a time. That's deliberate. The quality of the work depends on actually understanding your business, not running through a generic process.

Most clients come to me through one of two paths:

• They need proper measurement built from scratch GA4 and GTM configured properly, a clear dashboard, and the confidence that their data can be trusted.
• They have some tracking in place but need a senior eye on the data to help them explore and interpret what the numbers mean and help direct marketing spend and decisions each month.